If you’re interested in just how the interactive www.77ShadowStreet.com was created, check out this article titled “The Other House’s 360-Degree Visual Effects Elicit Screams at 77 Shadow Street Interactive Website” from digitalmedianet.com.
Here’s a sample:
To achieve the size, scope and luxury described in the book, The Other House filmed inside 27 different interiors across seven locations in the greater Los Angeles area using a state-of-the-art 360o degree video camera. The camera, with its unique spherical design and 11 lenses, captures video simultaneously in all directions at once. When viewed in the proper web player online, the video format allows users to manually “look” in any direction with their mouse or touch pad during playback.