Why downloading Firefox is like getting into college

According to Seth Godin:

This is true of bloggers, of Twitter users, of Flickr users... everywhere you look, if someone is using Firefox, they're way more likely to be using other power tools online. The reasoning: In order to use Firefox, you need to be confident enough to download and use a browser that wasn't the default when you first turned on your computer.

Seth's Blog: Why downloading Firefox is like getting into college