When is a podcast not a podcast?

Greg Schwartz over at Open Stacks has posted about this and I'm throwing in my 2 cents now with my own example. Stephen King has posted a "podcast" on the site for his new book Cell. But here's the problem: It's not a podcast! A podcast is Syndicated audio content not a link to a single MP3 file. Sorry Steve, here's one buzzword that your tech people have failed to use properly. (Loved the book though.)