Banner ads

My browser has a plug-in that will allow me to block images that I decide are ads. Through this I'm able to see the URLs ads are coming from so I can wildcard them where I want. For example based on the URL below I blocked all incoming images from ru4.com. But the point of this entry is the URL itself. Check this one out:

http://http.content.ru4.com/images/0452/12355.swf?clicktag=http%3a%2f%2
fhttp7.edge.ru4.com%2fsmartserve%2fclick%3fplacement%3dpl-0452-010%26sn%3d1762
%26opt%3d1076106366%7c452%7cad-0452-576%7cpl-0452-010%7ccontrol%7c0%7cpl
-0452-010%2526mountain%2526afternoon%2526noinfo%2526high%25260%2526C3%7
c217%26pr%3dhttp%253a%252f%252ftransfer.go.com%252fcgi%252fatransfer.pl%253f
name%253d149863%2526srvc%253dnws%2526guid%253d0CE8AC41-515B-4448-835A-
FE802D08625F%2526context%253d0%253a53158%253a149863%253a53158%2526goto
%253d%26epr%3d%26dmurl%3d%26edmurl%3d%26target%3Dhttp%3A%2F%2Ffree.aol
.com%2Ftryaolfree%2Findex.adp%3F473260